Ivan Widjaya says, “While the most recent numbers haven’t been officially released, the U.S. is likely to have well in excess of 30 million small businesses currently surviving (see the latestSBA stats [PDF]). If you listen to Rand Paul’s thinking, only about 3 million of them have a chance of skirting through the next few years without losing their shirts.

Marketing your business is the only way to keep the cash registers “cha-chinging,” and marketing for maximum sales at minimal cost to your bottom line is essential to getting any SMB off the ground and profitable in the shortest time possible.

Here’s my 5 marketing on a budget tips for all you SMB owners out there:

1. Use Local Classifieds

This goes for online and offline media. Craigslist and Kijiji are still alive and well. People from all walks of life use them for buying and selling. You can post for free on these sites to get a feel for the buzz you’re capable of creating, but you will eventually want to step it up and use their respective promoted ad feature and actually pay to have your ads displayed at the top of local searches. Love this guide from Entrepreneur.com, it’s an all-encompassing Craiglist advertising primer that everyone should read!“.

Brick-and-Mortar SMB’s: 5 Tips for Marketing on a Budget

Small Business Trends

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