‘8 Ways to Increase Website Conversions’ – ‘Small Business Trends’
Wes McDowel says, “If you run a business, you need a website. There’s simply no way around it. But have you given any thought as to why?
Most of my clients think it’s enough to simply have a nice looking, current website. You know, something they can point to and say, “We’re on the Internet. We’re official!”
It’s a classic mistake, and a real missed opportunity. Your website shouldn’t simply be treated as a digital business card. No, your website should be working smartly to make your business more money.
This can be accomplished directly, in the case of an eCommerce site. But what if you’re not actually selling anything on your website? In that case, your website should at the very least be getting you solid leads.
And visitors simply coming to your site to browse your offerings won’t do the trick. Your site needs to be proactive and do everything it can to increase these leads, toconvert your site users into customers“.
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