Sujan Patel says, “Some 150 million blogs exist, but the majority are failures that stick around for only a few months. Meanwhile, nine out of 10 startups fail. Figuring out how to grow an online following, whether you’re trying to build an audience for your blog, product or service, is no easy feat. But content without promotion is just content. No one is there to read it or engage with it, let alone spread the word.

If you’ve already tried the usual suggestions, like guest blogging, with mixed results, it’s time to dive into some lesser-known tactics. Here are seven ways to get started.

1. Turn your followers into partners.

Are you writing in a vacuum and talking to an invisible audience? To grow a loyal following, you need to give its members a reason to stay engaged. Recruit your followers’ opinions on everything from what type of content they want to see, to product launches and market research“.

7 Lesser-Known Tips for Growing a More Loyal, Engaged Online Following

‘Entrepreneur’ Blog

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