Dr. Peter J. Meyers says, “As part of the MozCast 10K (a 10,000-keyword daily Google tracker), we keep a close eye on the domains with the most page-one Google real-estate. As of December 1st, these were the “Big 10”.

“Share” represents the percentage of total results each domain has across the entire data set. Of course, absolute rankings can vary a lot depending on the data set, but what’s more interesting is how any given brand moves over time.

We watch day-to-day movements closely as search marketers, and often track winners and losers when Google announces a big update, but I thought it would be interesting to take the long-term view. Who are the brands who won and lost the most Google real estate in the past year? All of the data from this post is from the MozCast 10K and spans December 1, 2014–December 1, 2015″.

Brands That Won (and Lost) Google in 2015

MOZ Blog

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