Ciaran Murphy says, “Today, we’re talking about June 25th, 2015: the day Google AdWords changed forever to allow Analytics remarketing audiences to be available for advertisers on search.

In our video blog, we’ll begin by telling you why this is important and explain some problems it solves. We’ll give you some examples of how you can use RLSAs, along with four benefits of using them. We’ve also included a simple example of how you can create one audience. And we’ll conclude with the sequel to The Day Google AdWords Changed Forever.

This video is about 25 minutes long — if this hits your TLDW (too long, didn’t watch) limit, you can check out a shortened, related video on elegant remarketing on search“.

The Day Remarketing Changed Forever

MOZ Blog

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