Zak Stambor says, “Pinterest is sending email notifications to shoppers when a buyable pin they’ve saved drops in price.

Pinterest Inc. is turning to a relatively old-fashioned digital marketing channel, email, to help it drive sales directly on its platform.

The social network today announced it will starting sending notification emails to shoppers when a buyable pin they’ve saved drops in price.

The move aims to give more utility to buyable pins, which enable Pinterest users to buy products directly within a pin, thereby eliminating the need to click to a retailer’s site or app to complete a purchase

Buyable pins have a price tag indicating the cost of the item and appear in users’ home feed, category feeds, search results, recommendations and boards. They also show up in The Pinterest Shop, a page the social network launched last month that features an assortment of buyable pins and retailer shops selected by the social network’s staffers. Users also can search for Buyable Pins and filter them by price”.

Pinterest turns to email to promote purchases from buyable pins

Internet Retailer

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