Corey Beale says, “It’s no secret that the digital media industry needs new business models. As our 2014 Digital Publishing Benchmarks Report points out, digital media companies are operating in a volatile time of transition and discovery.

The biggest challenge? It’s a time of uncertainty. Publishers know that ad revenues are on the decline, and they’re experimenting with new monetization channels like sponsored content, webinars, and courses. Consequently, Media companies are also facing option overload, with options spread thin across multiple channels.

It’s times like these that chief revenue and product officers need to take a step back and ensure that they’re focusing on the right options. Why not try something that other publishers might consider ‘out there’—like ecommerce? This tried and true business model is one that is safe and long-established. Publishers are the best type of business to venture into this space and consider selling products. The reason? Media companies already have strong audience bases to convert into paying customers. Not to mention, publishers have access to a wealth of audience data from their content consumption patterns, social media activity, and past interest in ads. Here’s what you need to know to get started“.

Publishers: Thinking of Incorporating Ecommerce Into Your Business?

HubSpot

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