‘Marketers, You’re Doing Mobile Wrong: Six Steps for Doing It Right’ – ‘MarketingProfs’ Blog
Eric Holmen says, “From Google’s Mobilegeddon to Facebook’s Hello, the tech giants have made one thing clear to brands: If you’re not prioritizing mobile, you’re falling behind.
Today, there are 2.8 billion Internet users; meanwhile, mobile phone users have reached 5.2 billion—an impressive 73% of the world’s population.
As mobile becomes the default mode of communication, the big players, including Google and Facebook, are making it easier to connect directly and seamlessly on smaller, portable screens. This continuing shift poses a huge opportunity for marketers, but not for the reasons you might think.
Yes, responsive websites are important, but the real money is in connecting with—and converting—high-value customers… those who have already considered your product or service and are looking to make a purchase, or to get the last bit of information they need before making their decision“.
Marketers, You’re Doing Mobile Wrong: Six Steps for Doing It Right
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