Greg Wise says, “With Black Friday totals down from last year, according to a survey by Nielsen, and total sales for the day slipping more and more each year, is it safe to say that the biggest shopping day of the year is losing its luster?

Sure, Black Friday sales topped out at around $10.4 billion, but that’s down almost 10% from last year’s $11.6 billion. There are quite a few possibilities for the decline, with many shouting that opening on Thanksgiving will harm Black Friday sales. However, Thanksgiving sales were also down by 10%. One of the reasons for that might be the number of stores that decided not to participate in Thanksgiving sales this year, but it still couldn’t account for such a large drop in sales.

Enter Cyber Monday

Reports for Cyber Monday show a total of $3 billion in sales, which is up almost 16% from last year. Quite a few different factors were involved in this unprecedented rise. First, Cyber Monday sales were offered just after the Black Friday buying frenzy, with some of the first deals available Saturday. Brick-and-mortar stores with an online presence even offered their Black Friday deals online before they were available in the stores“.

Is Ecommerce to Blame for Black Friday’s Slow Demise?

HubSpot

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