Ginny Marvin says, “Last week, my dental hygienist told me she was taking Monday off “for Cyber Monday.” Not Black Friday, but Cyber Monday. The irony of taking off the day that started strictly as a workplace shopping experience is rich, but her choice turns out to have been an early indicator of a broader trend. Consumers didn’t flock to offline deals on Black Friday, and sales were lackluster this year; meanwhile, Cyber Monday produced another e-commerce sales record.

Online sales topped $3 billion on Cyber Monday, according to Adobe. The company says 200 million visits to 4,500 retail websites generated $3.07 billion, an increase of 16 percent from a year ago. That makes it the biggest day of online sales in US history, says Adobe.

More than a quarter of those sales (26 percent) came from mobile devices, generating $799 million in sales. Apple iOS devices drove $575 million of mobile sales, while Android devices drove $219 million in mobile sales“.

Cyber Monday Online Sales Top $3 Billion For Another Record-Setting Year

Marketing Land

Sharing is caring