Ajay Kapur says, “The holidays are approaching, and mobile is going to play a bigger role in eCommerce than ever before.

Last year, mobile holiday shopping traffic surpassed desktop for the first time.

Retailers are expecting even higher mobile traffic this year.

Below are six key mobile holiday shopping trends we’re seeing take shape for 2015, and how to optimize your mobile site for the forecasted web traffic.

1. More Holiday Purchases Will Be Influenced by Mobile Than Ever Before

Consumers are turning to their mobile devices during all steps of the shopping journey, from inspiration to product research to purchase.

More than 40 percent of online activities are cross-device. And over two-thirds of emails are opened on mobile“.

6 Key Mobile Trends Shaping this Year’s Holiday Shopping Season

Business.com

Sharing is caring