The latest ‘Business.com’ blog post is titled “90% of Consumers Find Custom Content Useful: Ramp Up Your Content Marketing Strategy”.
Monthly Archives: December 2015
Murray Newlands says, “Social media is one of the easiest and most inexpensive ways to promote your brand within your target market, but you won’t have much of a reach on your own page. Building relationships with social media influencers is your answer — you can extend your reach and boost your visibility by creating relationships on social […]
William Johnson says, “Marketing ideas are floating everywhere. Tips and tricks of social media lead generation are plenty across the web. There are also some great articles on it with a handful number of resources to motivate you to do a better job. However, that’s definitely not enough for a marketer when it comes to ensuring […]
Your site needs traffic, actually, it needs more traffic and better traffic (i.e., traffic likely to invest in your offers.) That traffic does exist; no doubt about it. You just need to find it. Abbas Ravji had the same problem, and he decided to do something about it. When he analyzed the situation, he realized […]
Jim Yu says, “The search and content marketing world has undergone some major changes during 2015. The stage has been set for a shift away from producing content for its own sake. Instead, there is a trend towards the use of search and social data to guide content creation. This development will be a critical part […]
Jennifer Cedorchuk says, “The sheer volume of sales you experience during the holiday season could put you in a very different situation during tax season next year. There are several considerations you’ll have to keep in mind, such as an increase in revenue, locations where you or other staff members work, and potential exemptions. These […]
Ryan Stewart says, “Earlier this year, Google rolled out the Related Questions feature (AKA “People Also Ask”). If you haven’t seen them yet, related questions appear in an expandable box, mixed in with organic results. Once expanded, a typical answer contains a machine-generated snippet, a link to the source website, and a link to the Google […]
Stefanie Flaxman says, “I’m good at math. If you looked at my standardized test results from when I was back in school, you’d see I scored very high in math and very low in verbal. And yet, today I’m a professional writer and editor. It’s a mad, mad, mad, mad world. Sort of. Your content needs […]
The latest ‘Aweber’ blog post is titled “What You Need to Know About Canada’s Anti-Spam Law (CASL)”.
Matt Walker says, “Keeping abreast with what works in digital marketing can be a constant catch-up game. Fickle consumers jump from channel to channel. Google updates its search algorithm. Keeping up with Facebook’s monthly changes requires constant education. Because of all of this change, it can be hard to keep on top of which digital tactics […]