Andy Preisler says, “It’s tough to measure the ROI of your content.Sometimes, you’re not certain where a customer come from; other times, a customer visited your blog or social media page months ago and has just now come back to make a purchase.What you can measure for certain, however, is traffic and on-site conversions from that traffic, whether that conversion is a subscription to an email, is taking advantage of a free trial or is making an actual purchase. If you are getting these things in increasing numbers, then your ROI is looking pretty good.Unfortunately, many businesses... (Read More ...)