Martin Beck says, “Local business reviews didn’t make the cut in Google’s wholesale revamp of Google+.

Google+’s redesign, announced last week, puts the focus on Communities and Collections and removes display of reviews and other local business information such as addresses, phone numbers and hours of operation.

The change appears to be permanent. “Reviews will no longer be shown on Google+ Pages in the new Google+ design,” Elizabeth Powers, a Google community manager, wrote in a Google My Business help forum. “Reviews are still accessible on Google Search and Maps which have always been the primary way that users find business reviews.”

This move seems to signal that Google is giving up on efforts to encourage small businesses to create and maintain presences on Google+. Management of directory listing information — including the ability to respond to reviews — is handled separately in Google My Business“.

Google Drops Display Of Local Business Reviews in New Google+

Marketing Land

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