Paddy Moogan says, “Content marketing is hard.

The problem is that the process looks easy. You brainstorm some ideas, choose one that you like, design and build it, do some outreach and you get traffic, links and social shares. Job done.

It’s a bit like link building, where someone may say, “Just build great content and the links will come.”

Unfortunately, it’s very rarely that straightforward.

Yes, sometimes you can get lucky and something will fly with little effort. But anyone that says that content marketing is easy has probably never done it over and over again. This is one of the reasons that I really liked this post last week by Simon Penson, because he admitted that he’d failed many times before getting it right. Simon pointed out that the plan he shared just increases the possibility of success — it doesn’t guarantee it“.

5 Steps to Content Marketing Success

MOZ Blog

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