‘5 Tools For The Most Productive Social Media Analytics Monitoring Ever’ – ‘Business.com’ Blog
Ann Smarty says, “One of the things a lot of marketers and startup founders say is there are two levels of analytics: not enough monitoring, or too much monitoring.
This is usually said in relation to the energy and time spent, which is either not enough to make the progress they need, or so much that they can’t get anything else done.
I can sympathize. Analytics, whether web or social, are an incredibly helpful tool that can be a nightmare to gather and interpret.
Many of the dashboards out there that promise useful reports fall short, giving too little data, or too much without any context that doesn’t require hours of working it into a usable framework.
It is no surprise that so many people get a management tool, barely glancing at the analytics and so narrow focus their strategy to reach its full potential“.
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