Berry Levine says, “Google’s seemingly neglected social network, Google+, is finally getting some TLC.

Today, the search giant announced that it’s redesigning Google+ and putting the focus on two of the features Google+ users like the best: Communities and Collections.

This move was telegraphed by Google VP Bradley Horowitz this summer when he officially ending Google+’s role as the social layer for Google products. At the time, he said, Google+ would start focusing more on making it easier for people to share their interests on the network.

Google said it has spent the last few months gathering feedback about what users like and the redesign reflects that. Google said Communities, which are forums for discussions about topics of interest, are thriving with more than 1.2 million “joins” a day. Collections, introduced in May to give people and brands a way to organize their posts with topic categories, are growing even faster, Google said“.

Google Revamps Google+ To Focus On Communities & Collections

Marketing Land

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