Zak Stambor says, “Yahoo Product Ads appear alongside search results and as display ads on mobile, tablet and desktop devices.

Yahoo Inc. is giving retailers another way to target shoppers with ads in time for the holiday shopping season’s traditional Thanksgiving week kickoff.

The new ads, called Yahoo Product Ads, can appear in search results served by Polyvore, as well as those served by Gemini, the ad-buying platform Yahoointroduced in February 2014. Gemini is a self-service ad-buying marketplace that is Yahoo’s attempt to persuade marketers to use Yahoo data to buy native and video ads on Yahoo-owned sites such as Tumblr and other websites and apps. The ads also can be served as display ads by Yahoo-owned BrightRoll and may appear to shoppers on mobile, tablet and desktop devices.

The ads use data gathered from retailers’ product feeds to display products based on what a consumer searched or is looking at.

Yahoo Product Ads aim to help retailers target consumers throughout the shopping process, says Courtney McKlveen, Yahoo’s vice president, industry lead retail and travel“.

Yahoo gives retailers another way to target holiday shoppers with ads

Internet Retailer

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