‘Four reasons to get your pricing strategy in order before Christmas’ – ‘Econsultancy’ Blog
Arie Shpanya says, “Retailers often go to great lengths to ensure the consumer’s path to purchase on their site is laid with gold bricks and pleasant surprises.
Unfortunately, many allocate too many resources to the path and a meager amount to the destination.
The destination, in this case, is the product search page, which contains relevant items and their prices.
The price of an item can entice a shopper like the Emerald City or turn them away faster than a gang of flying monkeys“.
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