Nate Elliott says, “Social Relationship Platforms (SRPs) like Sprinklr, Sprefast, and Hootsuite save marketers time and help them more effectively manage their branded Facebook pages and Twitter accounts — but most marketers still don’t use these valuable tools.We recently analyzed the Facebook posts made by 5,000 large brand pages and found that two-thirds post exclusively through Facebook’s native tools. That’s right: 67% of the biggest brands we could find didn’t make a single Facebook post through a third-party vendor during the six week window we studied.Twitter... [...]

Ben Davis says, “There are many articles out there defining what native advertising is and what it should look like.There are native formats (simply in-stream ads, like expanding video), sponsored content (shaped by the publisher), content syndication (related content promoted through platforms such as Outbrain) and advertorials (often written by the advertiser).There are blurred lines between some of these formats but what they have in common is a terribly misleading descriptor. This sort of advertising is anything but native, it is invasive, lurid, and can only survive as such.Native... [...]

If you ever wanted to use YouTube like a Pro, Dr. Amit Pareek has an offer for you, his new Youtube Marketing 2.0 Biz in a Box.Now you can know the “ins and outs” of how to make YouTube give you traffic and sales. And, as a bonus, you can teach others how to do it, too, if you want to.This step-by-step YouTube Marketing Training is going to take you (and your customers, if you like) by the hand and show you how to get most sales, leads & clients using YouTube Marketing in shortest time.Here is what you will discover in this new Youtube Marketing 2.0 Biz in a Box training:Chapter... [...]

Tracey Edouard says, “What makes a digital marketing campaign successful?As a consumer, it’s very easy to differentiate between the brands that hit the bullseye and the others that flounder and flop. There has to be a balance between quality and creativity, innovative use of media, engagement, strategy and effectiveness of the message.But as a creator of a campaign? Where does one start?Join us Wednesday, October 28 at 2 p.m. ET / 11 a.m. PT for a special #Mashies Twitter chat. We’ll be discussing how your business or agency can achieve digital marketing success.Joining us... [...]

Sonia Simone says, “You may have noticed that we’re pretty excited about digital commerce around here. And we’re not alone.The web provides an unparalleled way to launch a business — small or large — with very manageable levels of investment and risk.But you won’t launch a new business by thinking or reading about it — you have to take action. At this point, I’ve seen hundreds (maybe thousands) of folks build viable businesses around an online product or service, and I’ve noticed five areas of focus that are crucial when you’re getting started“.The 5 Areas of Focus... [...]

Bill Sebald says, “A process can easily become a habit. A habit may not change without awareness or intervention.Before it becomes a habit, a process should be adjusted to change along with new goals, constant learning, experimentation, and so on.Considering your time in analytics, are you engaging in a process, or in an outdated habit?That’s a real question that digital marketing practitioners should ask themselves. Inherently, marketers tend to be buried with work, reusing templates to speed up results. But many agencies lean on those templates a little too much, in my opinion.Templates... [...]

As we announced, Dr. Ben Adkins released The Evil Traffic Magician yesterday.This training shows you over a dozen unusual, but productive, ways to bring traffic to your website, some free and others requiring an investment.The Free Traffic Tricks include: ■ The “John Forum Hancock” Trick ■ The WordPress Alarm Trick ■ The Facebook Inception Trick ■ Facebook Crowd Favorite Trick ■ The Content Marketing Triad Trick ■ The Five Dollar Alien Trick ■ The Birdsong TrickSome of the Paid Traffic Tricks included are: ■ The YouTube Ad Stranglehold... [...]

Lindsay Kolowich says, “When the live video streaming apps Meerkat and Periscope were first released in early 2015, many marketers weren’t sure whether they’d be a passing trend or here to stay.Turns out, the live streaming apps have been growing rapidly over the past few months. In August 2015, Twitter-owned Periscope reported it’d surpassed 10 million registered accounts only four months after launching — and it has almost two million daily active users.Live video streaming is here to stay, so if your marketing team hasn’t experimented with real-time... [...]

Selena Blue says, ““I think content is becoming the forefront for any ecommerce or digital strategy,” Andy Wang, Digital Brand Marketing Manager, World Kitchen, said.The struggle, though, can come in creating that content. In 2014, 45% of B2C marketers reported “producing enough content” as a top challenge, according to the B2C Content Marketing 2014 Benchmarks, Budgets and Trends – North America report. And that’s just creating it. Moreover, 51% of marketers struggled with “producing the kind of content that engages.”How can marketers meet the content amount demands while... [...]

Ayaz Nanji says, “Which elements of a website’s user experience matter most to people? What makes them decide to continue using a site?To find out, Limelight Networks conducted a survey in June 2015 of 1,302 Internet users in the United States, the United Kingdom, Canada, and Singapore.Consumers say website performance (fast page-load times, no buffering of videos, etc.) is the the key to a successful digital experience, with 50% of respondents rating it as most important.The next most important element is fresh and updated content (43% of respondents rank it as the top factor),... [...]