Neil Patel says, “It’s absolutely critical that brands achieve relevance. One of the primary methods for accomplishing relevance is to create relevant content.

Unfortunately, an aura of mystery surrounds the concept of relevance. It’s misunderstood as a stylistic thing, flair, or something that some writers “just have.” In reality, relevance is more scientific and systematic. You can create relevant content by understanding what relevance is and developing a process to achieve it.

The major upside of relevance is that you can accomplish major ranking uptick by creating relevant content. Here’s how to do it.

1. Start with a customer persona

There’s no such thing as content that will be relevant to everyone. Relevance is completely audience-dependent.

Part of the reason why relevance seems mysterious is because it is often viewed as a static entity – something that you can attain or achieve. In reality, relevance is a dynamic force. It is born in the identity of the user and responded to in the content of the marketer“.

10 Ways to Make Your Website Content More Relevant (and Rank Higher)

Content Marketing Institute

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