Ayaz Nanji says, “Which elements of a website’s user experience matter most to people? What makes them decide to continue using a site?

To find out, Limelight Networks conducted a survey in June 2015 of 1,302 Internet users in the United States, the United Kingdom, Canada, and Singapore.

Consumers say website performance (fast page-load times, no buffering of videos, etc.) is the the key to a successful digital experience, with 50% of respondents rating it as most important.

The next most important element is fresh and updated content (43% of respondents rank it as the top factor), followed by a consistent mobile to desktop experience (23%), and personalized content (15%)“.

The State of User Experience: What Visitors Expect From Sites


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