Sarah Landrum says, “With 74 percent of online adults using social media, it has become an increasingly important part of any business’s comprehensive marketing plan. A business can use social media to connect with a variety of demographics and reach a wide audience.

Social media is more frequently used now than ever before, which begs the questions:

  • How does anyone know if what they are posting is doing well or reaching who they would like it to reach?
  • What about when the best times to post are?
  • Which social media channels make the most sense to reach their target audience?

There are a number of analytics tools available to help businesses navigate the still-new and sometimes murky waters of social media marketing“.

Analyze This: The Comprehensive Guide to Social Media Analytics

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