‘What can marketers do now that Amazon Text Ads are a no go?’ – ClickZ Blog
Elizabeth Marsten says, “Now that Amazon Text Ads are obsolete and the holiday shopping season is just weeks away, PPC marketers need to regroup and consider alternative platforms for their ad campaigns.
Just two months ago I wrote an article for Search Engine Watch titled, Amazon Text Ads: To Do or Not To Do? This post is now a shining example of just how things move fast in the digital marketing industry, as Amazon Text Ads have already been rendered obsolete.
At least this time it’s not because six other features and a newly skinned UI have been launched. Instead, it’s for a less progressive purpose – it’s the closure of a program that hardly came to be. So if you were on Amazon Product Ads and were counting on Text Ads to compensate for the void created by the untimely, pre-holiday shopping season sunset of this advertising type – sorry, you’re out of luck”.
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