Adam Phillips says, “Following the recent launch of Apple’s newest iOS 9 software, many publishers and digital marketers are left wondering how their content will reach consumers.

The new ad blocking Safari extensions allow consumers to effectively avoid unsolicited content (advertisements, scripts, trackers) on all ad platforms. Downloads of the ad blocking apps continue and it has already been estimated that ad blocking will lead to $22 billion in lost advertising revenue this year.

Instead of panicking, marketers should focus on what they do best – providing good content. Marketers have to be more intentional about getting users information that matters, faster. When researching or shopping online, customers too often encounter multiple intrusive elements – chat, popups, etc. – before they ever reach content they want. This is why users have grown to hate ads. Marketers serve users ads of little value without personalization, inundating shoppers with the wrong content at the wrong times“.

How Marketers Can Overcome Ad Blocking With Stronger Content

Website Magazine

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