Ginny Marvin says, “That did not last long. Apple has pulled ad-blocking apps like Been Choice that we wrote about earlier in the week over privacy concerns.

As other have said, it was curious that Apple allowed these kinds of apps to get into the App Store in the first place. IMore reported last night that apps that install root certificates and use a VPN to block ads in apps — including native ads on Pinterest and publisher links on Facebook — were removed from the store. The concern is that root certificates also give these apps access to the user’s private internet behavior, including secure transactions and communications by unpacking the data they collect from the apps users interact with.

Apple told iMore that it is working with these developers to get their apps back in the App Store, “while ensuring customer privacy and security is not at risk.”

Been Choice offered users the option to either block ads or to provide behavioral data to the app developers in exchange for small cash rewards“.

Apple Removes Apps That Block Ads In Apps Over Privacy Concerns

Marketing Land


You May Also Like These Topics...

Reminder- An Audience-First Approach to Customer Acquisition, December 7 [Webinar]

This is a reminder for an Adweek webinar to be held on December 7, 2022. Adweek is hosting a webinar ‘An Audience-First Approach to Customer Acquisition: How Bloomberg Media Enhanced Targeting With First-Party Data’ on Wednesday, December 7, 2022, at 1.00 pm EST. The Adweek team says, “Hear from Bloomberg Media’s marketing technology strategy lead […]

Sharing is caring

Top mistakes when running a business and how to avoid them [Video]

Semrush Academy has launched a brand new show, Small Business, Big Results, hosted by Brian Dean. They have released the third video ‘Top mistakes when running a business and how to avoid them’ as part of this show. The Semrush team says, “In this episode, Brian talks with Elaine Pofeldt, independent journalist and 2-time author, […]

Sharing is caring

Reminder- Top Mobile Trends for 2023: The Marketer’s Guide to the New App Economy, December 6 [Webinar]

This is a reminder for an Adweek webinar to be hosted on December 2022.  Adweek is hosting a webinar ‘Top Mobile Trends for 2023: The Marketer’s Guide to the New App Economy’ on Tuesday, December 6, 2022, at 1.00 pm EST. The Adweek team says, “Join leaders from IHOP, Wavemaker, Horizon Media and T-Mobile Advertising […]

Sharing is caring

Bring Your Customer Into Clearer Focus [Webinar Replay]

Adweek’s webinar ‘Bring Your Customer Into Clearer Focus: A New Approach to Data Sharing’ is available on demand now. The Adweek team says, “Join Ryan Engle, VP of identity products and credit-informed marketing at Neustar, a TransUnion company, and Adrian Bolosan, industry principal at Snowflake, as they discuss how you can enhance and maintain a […]

Sharing is caring
Sharing is caring