Martin Beck says, “Pinterest is giving Buyable Pins to more businesses.

The company announced today that is it partnering with three more e-commerce platforms — Bigcommerce, Magento and IBM Commerce — to offer merchants access to sell directly on Pinterest. Pinterest also has switched the feature on for Bloomingdale’s, Wayfair, DVF, Steven Alan and thousands of new merchants from Shopify and Demandware, the e-commerce platforms it launched with.

When Pinterest launched the feature in June, it said 30 million Pins included the blue “Buy it” button that enables people to make purchases with a few taps on an iOS device. Today, the company says total Buyable Pins have doubled to 60 million. Pinterest isn’t taking a cut of transactions; it plans to make money by offering merchants the ability to promote Buyable Pins, though it isn’t doing that yet.

Pinterest isn’t sharing many details about how the pins are performing but is obviously bullish about their potential as the holiday retail season heats up. Shopify merchants are seeing mobile conversion rates two times higher than other Pins, Pinterest head of commerce Michael Yamartino wrote in a blog post“.

Pinterest Extends Buyable Pins To More E-Commerce Platforms & Merchants

Marketing Land

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