‘How to ensure a pain-free sign-off process’ – ‘Econsultancy’ Blog
Ben Davis says, “There are many companies reluctant to let their marketing execs have free reign with their owned and earned media.
This is understandable where reputations are easily won and lost. It doesn’t pay to give just anybody the keys to your website, email builder or social media channels and ask them to go at it. Social media faux pas in particular are well documented.
Whatever the benefits of managerial oversight, anyone who has worked at a digital agency or a big corporation will tell you the process of ‘sign-off’ from a director or sponsor can be torturous.
A sign-off culture gone awry can involve numerous levels of sign-off with each level giving subjective, sometimes arbitrary and even contradictory feedback. This is obviously dispiriting for the execs creating the work“.
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