Larry Alton says, “From the outside looking in, social media and SEO look like separate aspects of Internet marketing but there’s a very real connection. Identifying where one starts and the other stops is sometimes impossible.

Social media’s relationship to SEO. 

When examining the relationship between social media and SEO, you’ll hear industry experts discuss correlation vs. causation. Does social media have a direct effect on organic search engine rankings, or are there simply some connections? You’ll find good arguments from both sides, but it’s hard to ignore some of the intersections that all but prove causation.

Here’s what we do know: Google pays attention to social interactions such as likes, retweets, shares, and even +1’s. How much emphasis they place on these interactions and signals, we may never know. However, it’s something that Google monitors and takes into account“.

Good Social Media Boosts SEO Even Though Nobody Understands How

‘Entrepreneur’ Blog

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