Jay Larson says, “As companies grow, one of the most important questions they seek answers to is how to increase results and revenue. Never has it been truer that the key to a successful, growing business is an aligned sales team.

Lack of congruence translates to diminished results and smaller profits. Fix the internal alignment problem first, and you’ll be far more successful in all other endeavors. So, how can you get the most out of your sales team and find the precise way to structure and lead its members to obtain the maximum benefit? Here are three ways:

1. Become an advocate for your sales team. 

As a sales leader, make it clear to your team members that you view them as your customers. If they are successful, then you as the business leader are successful. If they fail, you, too, did not deliver. Let them know that you are all about helping them excel, beat quota and, at the end of the day, reap the financial rewards. By integrating with your sales team, you leave no room for doubt about your intention to see them succeed“.

3 Steps to Aligning Sales Teams and Maximizing Results

‘Entrepreneur’ Blog

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