‘3 Marketing Metrics for Savvy Content Marketers′ by Jay Baer
Baer says, “Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success.
Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Breaking down that data and developing a better marketing strategy is one of the keys to consistent growth.
While most analytics services offer plenty of data, they don’t exactly offer much guidance when it comes to figuring out what matters. Measuring metrics can actually become intimidatingly complex, especially for the inexperienced digital marketer.
So, with that in mind, here’s a list of some important content marketing metrics to keep an eye on.
Bounce Rates
Just in case you’re new around here: the bounce rate is how many visitors stop engaging with your website after one interaction (that can be a page view, a social media share…you get the idea)”.
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