‘Why PR Firms Shouldn’t Be Worried About Native Ads’ – ‘Entrepreneur’ Blog
Heather Marano says, “On a recent trip to New York, I took the opportunity to attend a digital publishing summit that brought together key digital players including The Huffington Post, The Onion, Buzzfeed and others to discuss trends in publishing. I was interested to learn more about how the media landscape is changing as a result of digital.
Changing reader habits, geared towards a preference for consuming media online and through devices, have led to the decline of print and a subsequent decline in revenue for media outlets. Unsurprisingly, the number one issue up for discussion at the conference was revenue models, most predominately native advertising.
Is the wall between editorial and advertising coming down?
Many critics suggest that native advertising has led to one of the most significant shifts of our times, the gradual breakdown of the wall that used to exist between editorial and advertising. Editorial has never stood completely independent“.
MarketingProfs has published a new guide ‘A Better Way to Incentivize Customers’. The MarketingProfs team says, “Thinking about using rewards to incentivize your customers and employees? Then you’ll want to download this new guide from Tango Card. Inside, discover how companies are delighting recipients by letting them choose their own gifts and why it’s resulting […]
Search Engine Journal is hosting a webinar ‘Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media’ on Wednesday, March 1, 2023, at 2.00 pm ET. The SEJ team says, “Join this webinar to find out why driving synergy between paid and organic search strategies is the key to boosting your performance this […]
A business niche is a specialized or focused area of a broader market that businesses can serve to differentiate themselves from the competition. Copyblogger contributor Sonia Simone has published an article featuring three models to choose the right niche for your online business. She says, “If you want your marketing to work, you have to […]
HubSpot has published ‘The Ultimate Guide to the Best Productivity Apps, Tools, and Software’ to help marketers best results. Kristen Baker says, “Check out this list of some of the year’s most popular apps, organized by category. And download a few to become the most efficient version of yourself. If you’re looking for the best […]
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