MOZ team says, “Through experimentation and analysis of patents that Google has submitted, we’ve come to know some interesting things about what the engine values. In today’s Whiteboard Friday, Rand covers some of what Google likely learns from certain user behavior, specifically queries, CTR, and long vs. short clicks“.

The Impact of Queries, Long and Short Clicks, and Click Through Rate on Google’s Rankings – Whiteboard Friday

MOZ Blog

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