‘Why Pinterest should be part of your marketing strategy’ – ‘Econsultancy’ Blog
Chloe Basterfield says, “Social sharing goes beyond your friends list. Even ultra-social apps like Pinterest can work wonders for marketers with the right approach.
It’s been described as a ‘guide for brides’ and a ‘pasteboard for patterns’ but Pinterest is going places you never suspected. Which means it may now be a worthwhile addition to your marketing cloud. Not as a tactical ‘everyone else is there’ approach, but as a strategic marketing decision.
After all, according to Sprout Social, 93% of Pinterest users shopped online in the last nine months.
Pinning down Pinterest
Pinterest, launched in 2010, is now the 37th most visited site on the web according to Alexa.
It claims over 72m users, with higher-than-average reported incomes, and now offers ‘rich pins‘, letting marketers insert their content and a buying option into users’ pinboards“.
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