‘Study Reveals Cross Channel Marketing Challenges’ – ‘Entrepreneur’ Blog
Entrepreneur team says, “Working with big retail distributors has helped my company take its product growth to the next level, but forging these types of relationships doesn’t come without risk.
I’ve heard numerous horror stories about how large retailers end up putting startups out of business when entrepreneurs fail to conduct in-depth analyses of costs and sales before forming such relationships. Done right, however, one successful partnership with a chain store will inevitably lead to more down the road.
There’s no question working with a big chain will help grow your business. Yes, more customers are exposed to your product, but securing both valuable online and storefront shelf space also provides the opportunity to use chain store sales and distribution data when pitching to investors“.
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