Leslie Ye says, “Social selling is a hot topic — and with good reason. According to Forbes, 79% of salespeople who take advantage of it outsell their peers.

If you’re unconvinced, maybe these stats will do the trick:

  • 54% of salespeople have closed a deal as a direct result of social media.
  • 72% of B2B buyers used social media to research a purchase in 2014.
  • 53% of buyers said they rely on peer recommendations to help with vendor decisions.

Unfortunately, salespeople aren’t as well-versed in social selling as they could be — only 7% of sales executives say they’ve received any formal training on the subject.

So how can you tell if you’re doing social selling right?

Enter LinkedIn’s new Social Selling Index (SSI) dashboard“.

Are You Better at Social Selling Than Your Coworkers?

HubSpot

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