‘CultureSphere Promises A “Bottoms Up” Approach To Employee-Driven Social Media Sharing’ – TechCrunch

Anthony Ha says, “While businesses have plenty of options if they want to push their employees to do more social media sharing, CultureSphere founder and CEO Danny Gordon said the existing tools all take a similar “top down approach” — senior marketing and social media executives decide what’s worth sharing, then everyone else just shares it, or doesn’t.

Gordon said CultureSphere, on the other hand, is “the first social media platform that’s 100 percent inspired by employees.”

CultureSphere launched at the end of last month, and today it’s announcing the members of its advisory board: former Kodak CMO Jeffrey Hayzlett, Brocade CMO Christine Heckart, CMO Council founder Donovan Neale-May, consultant and author of The Social Employee Cheryl Burgess and former Mitel CMO Martyn Etherington“.

CultureSphere Promises A “Bottoms Up” Approach To Employee-Driven Social Media Sharing

TechCrunch