‘Why real-time marketing is critical to the modern brand’ – ‘Econsultancy’ Blog
Rohini Srihari says, “In marketing it seems like there are new techniques emerging constantly – yet many of these vanish as quickly as they appeared.
Real-time marketing, however, has been tipped to stick around by some of the industry’s leading experts – why is that?
One reason may be that engaging customers today is less about selling a product or service and increasingly about cultivating meaningful relationships.
The days are long gone when companies didn’t need to personalise and they could still be successful.
Personalisation in 2015 needs to go one step further. All marketing needs to be connected and feel the same across every channel and every message“.
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