Kayla Cobb says, “In the world of marketing, there’s always a push to stay ahead of the curve and, more importantly, ahead of competitors.

However, it’s hard to dedicate the time, money, manpower and technical know-how to launching truly eye-catching (and revenue-generating) campaigns. This is especially true for smaller companies with marketing teams consisting of only one or two employees.

Enter the potential best friend to most campaigns: the vendor.

At the MarketingSherpa Email Summit 2015 Media Center, Erin Hogg, Reporter, MarketingSherpa, sat down with John A. Caldwell, President and Founder, Red Pill Email, to discuss the finer points of vendor negotiation. Specifically, John explained what to look out for when considering tech support vendors and what you should — and shouldn’t — negotiate when it comes time to draw up a contract.

Email Summit 2015 Replay: Tips for tech support selection and contract negotiation

MarketingExperiments Blog


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