Greg Shuey says, “When formulating a paid content promotion plan, most advertisers turn to the main players: Facebook, Twitter and Google Adwords. But a new kid is in town, and when Pinterest rolled out the beta version of promoted pins last year, it became a game changer.

Pinterest has a highly active and targeted userbase, and can often be a direct link to a purchase. The only problem? Advertising on this social juggernaut is still new, and is therefore uncharted territory.

The good news is that with some knowledge and planning, taking advantage of Pinterest advertising doesn’t have to be a shot in the dark“.

Pin It to Win It: The Do’s and Don’ts of Advertising On Pinterest

Business.com

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