Cory Munchbach says, “The Apple Watch has been making a splash with consumers since its launch this spring, bringing tasks, messages, and other pieces of information closer to consumers than ever before. Alerts, messages, to-do lists, sports scores, activity goals, and more are now quite literally a part of the fabric of each consumer’s daily life.

For brands, this is a key opportunity to make a very personal connection with customers.

However, wearables also present a significant challenge for brands. As the devices that people use to consume content become more immediate—worn constantly on our persons—they by definition become more intimate.

If I asked you to unlock your smartphone and hand it to a coworker to browse, I’m quite sure you’d balk. A wearable device is even more personal, so the stakes are higher for brands to get the engagement (timing, context, content, need) exactly right“.

The Apple Watch: A Guide for Marketers

MarketingProfs

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