‘How Small Changes To Google Search Can Punch Your Web Traffic In The Face’ – ‘ReadWrite’
Gregory Ferenstein says, “When it comes to optimizing traffic to your website, plenty of reports would have you believe that social media is the only field worth plowing. But a new Adobe study shows that Google searches remain a dominant force—so much so, that even small tweaks to its algorithm can cause immediate and significant changes in Web traffic.
The company has a history of intentionally punishing or rewarding websites, based on whether they align with its vision or not. Most recently, it decided to lower rankings for websites that weren’t mobile-optimized, such as those displaying large text that didn’t wrap to fit smartphone screens“.
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