Pratik Dholakiya says, “Actionable metrics are like oxygen for your decision-making. The decisions you make obviously have a direct impact on your business.

Google Analytics has been the staple stats feeder for a gazillion marketers and business owners over the years. But does it actually give you all the data you need? In fact, do you even realize the different types and sources of data that are available to you and whether you have uses and applications for all of them?

Let’s take a closer look.

Real-Time Web Analytics

Google Analytics already provides you with real-time analytics built right into your default dashboard”.

Are You Getting Everything You Need to Convert from Your Analytics?

Business.com

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