‘Master the Art of Blogging With Science’ – ‘Business.com’ Blog
Anca Bradley says, “Businesses these days have many avenues through which they can reach consumers with content: social media, videos, apps, in-person and online events and much more.
One of them—blogging—has become a very powerful marketing tool, ranking as one of the top five most effective content marketing tactics, according to the Content Marketing Institute’s reports on B2C and B2B Benchmarks, Budgets and Trends in 2015.
Writing in-depth articles and blog posts is now almost a necessity for businesses, as it not only helps drive traffic to websites but communicates the business’s expertise within the industry. However, not all businesses have mastered the art of blogging“.
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