‘Is Google’s Mobilegeddon Scaring Website Owners Into Bad Design Decisions?’ – ‘Marketing Land’ Article
Brian Massey says, ““We aren’t worrying about our mobile traffic right now.”
At my company Conversion Sciences, this is what we’ve heard from many — if not most — of our website optimization clients over the past three years. Businesses are just getting their heads around their big-screen websites. Mobile traffic is often small by comparison, and it converts terribly for my clients, often at half to one-third the conversion rate.
But the decision to ignore it may be short-sighted.
Mobile traffic is likely one of your fastest-growing segments. Have you done the calculations to see how quickly your mobile traffic is growing? In the example below, the red dotted line in the graph represents the percentage of mobile traffic visiting a site“.
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