Miriam Ellis says, “Google’s Snack Packs (a.k.a Local Stacks) haven’t gotten the best reception in the local business community. Many people feel these results serve Google itself more so than the local businesses they feature. For this reason, it may be more important than ever to make sure your local search marketing is both accurate and thorough. In this post, we’ll dive into why.

Let’s take one of these results apart and discover how best to respond to their limitations.

I was never a fan of Google’s Carousel. The vivid, image-oriented, horizontal display moved me out of my comfort zone after a decade or so of easy familiarity with the minimalist blue/grey/green palette of more traditional packs. A few orange stars here, a red teardrop marker there—like most Google users, I had been conditioned to see and understand these elements of pack results at a glance. The carousel felt like a shocking departure from the simplicity I consider to be a chief hallmark of Google’s historic style. I wasn’t sorry to bid them farewell … until I got my first look at the Snack Packs that have now become the standard results for hospitality and entertainment searches”.

Dissecting and Surviving Google’s Local Snack Pack Results

MOZ Blog

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