‘What You Need to Know About Google’s Recent ‘Phantom’ Update’ – ‘Entrepreneur’ Blog
Thomas Smale says, “On April 21, Google unleashed its mobile-friendly update on the online world. However, most businesses and entrepreneurs were in the loop and had sufficient time to react and take appropriate measures.
More recently, there have been rumors flying about a new “phantom” algorithm update, which was presumably applied towards the end of April or the beginning of May. As it turns out, if you’ve been noticing changes to your — or anyone else’s — search rankings as of late, you aren’t out to lunch.
The reason some have been referring to it as the “Phantom Update” is because there was no advance warning with this algorithmic revision, and Google wouldn’t readily admit to it either. It did confirm it eventually, but wouldn’t provide a lot of specifics on the changes. Google may try to play it down, but the overall impact appears to be significant“.
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