Baer says, “Twitter is popular among social media marketers. Twitter advertising is decidedly less so.

Overall enthusiasm for Twitter remains high, and social media pros plan to use it even more than they already do. 66% of social media marketers plan to increase their Twitter marketing in the near future, according to the 2015 Social Media Marketing Industry Report, released by Social Media Examiner.

66% of social media marketers plan to increase their Twitter marketing in the near future1 (highlight to tweet)

Interest in learning more about Twitter is almost equally strong, with 58% of the 3,700+ respondents to this survey saying they wanted to know more about Twitter.

But that interest appears to primarily be centered around free, organic use of Twitter. As has been widely reported, Twitter’s stock dropped 27% nearly overnight in April, 2015 after the company reported slower than expected growth in ad sales”.

Why you are unsure how to advertise on Twitter

Jay Baer’s ‘Convince & Convert’ Blog

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