‘Smartphone Share Stabilizes In US, Competitive Only At Margins’ – ‘Marketing Land’ Article
Greg Sterling says, “The US smartphone market seems to have reached a kind of homeostatic equilibrium. According to many months of comScore data, Android hovers at around 52 percent penetration, while the iPhone has a 42 percent share.
Windows Phones own just over 3 percent of the market and “other” is just under 2 percent. It seems unlikely that Windows will make further gains in the absence of a significant breakthrough of some kind. And BlackBerry continues its painful slide into the abyss.
Absent radical developments, platform loyalty is such that only a small percentage of users appear to be up for grabs, although there is some switching between Android and iPhone and vice versa. Where there’s some marginal competitive volatility is among Android handset makers, though Samsung continues to dominate that group“.
Comments are closed.