‘Microsoft targets deceptive ads with SmartScreen Filter update’ – ‘Econsultancy’ Blog
Patricio Robles says, “Deceptive ads that attempt to trick users are a drag for consumers and typically don’t do publishers any long-term favours either.
But they could become an even bigger liability for publishers thanks to a new feature Microsoft is adding to Internet Explorer.
Starting today, Internet Explorer’s SmartScreen Filter will begin attempting to identify these ads and warning users about their presence.
What constitutes a deceptive ad?
Ads that attempt to trick users into downloading malicious software are at the top of the list for obvious reasons. So too are ads that try to force a download when clicked“.
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