Sophia Smith says, “Google set the deadline of April 21, 2015 for an update in its algorithm which checked whether a website is mobile friendly or not. Mobile friendly websites which allow users to browse without having to zoom in and out can expect to get a boost in rankings. On the other hand, those websites which are not mobile friendly and offer a suboptimal user experience can expect to see a sharp drop. This update, dubbed as “Mobilegeddon”, will affect searches in all languages.

Google has opined recently that the effect of this update is expected to be greater than its Panda or Penguin updates. This news leaves a lot for the Webmasters worldwide to worry about. If their rankings drop due to this factor, it might take a long time for them to climb back up the ladder“.

Mobile SEO Strategy For 2015

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